This was the onset of Ululani’s thoughts becoming a reality. One summer day in 2003, Ululani followed her business instinct, took out some of her 401K money, and purchased her first shave ice machine and supplies. She started her business making Hawaiian shave ice at community events and private parties. As the years and summers went by, Ululani’s Hawaiian Shave Ice’s reputation and exposure grew throughout the Portland, OR/ Vancouver, WA area. She found herself being an ongoing vendor at the Vancouver Farmer’s Market, all the cultural events at Uwajimaya’s Beaverton location, university lu’aus, and numerous festivals & sporting events. Ululani’s became known for their fine shave, great tasty flavors made with pure cane sugar, and warm & friendly “ALOHA” spirit. As the success of her business grew, so did the number of shave ice machines to accommodate the lines for her Hawaiian shave ice. At one of their busiest events, the 3-Days of Aloha, 4-machines were required for their never-ending lines. After a trip back home to O`ahu in August 2008, Ululani’s desire to be closer to her mom, Velma and family was stronger than ever. After a discussion with David’s sister, Iolani who lived on Maui and the economy in a slump, Ululani & David decided to move back to Hawai`i and live on Maui.

In December of 2008, Ululani & David Yamashiro and Brad Edgerton (David’s best friend, Janice’s, husband) and now partner decided to take a chance and open their first “brick and mortar” shop in Lahaina, Maui. It is here that Ululani’s & David’s experience in making fine, quality shave ice, experimenting with and creating great tasty flavors, and years of working in fine dining and hospitality industry melded with the location in Lahaina’s busy 800 block restaurant row to create the foundation for their success.